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MAIT - IT Hardware Report for 2012-13.

Manufacturers' Association for Information Technology , the apex body representing India's IT hardware, training and R&D services sectors, announced the findings of its Industry Performance Review for the financial year 2012-13.

The annual MAIT Industry Performance Review--ITOPs, conducted by India's leading market research firm IMRB International, is a survey of the IT hardware sector's efforts to manage the business environment, gauge the market potential and consumer trends.

Key highlights of the study

The total PC sales between April 2012 and March 2013, combining desktop computers, notebooks and netbooks were at 11.31million (113.1 lakh) units, registering a growth of five per cent over the last fiscal.

Internet penetration in the 22 cities was 65% among businesses and 35 per cent among households.

The sales of desktops stood at 6.77 million (67.7 lakh) units registering a growth of one per cent. Notebooks and Netbooks taken together recorded a consumption of 4.41 million (44.1 lakh) units, growing ten per cent over the last year.

PC sales are expected to be around 12.11 million (121.1 lakh) units in FY 2013-14, a growth rate of eight per cent.

Tablets are cannibalizing the PC market and registering a phenomenal growth of 424 per cent in the 2nd consecutive year.

Commenting on the industry performance, Mr. J V Ramamurthy, President, MAIT, said, "The overall IT Hardware Industry scenario seems to be on a conservative side with most of the markets posting either a muted growth or decline. The year 2012-13 has been the year for Tablet PC with consumers preferring Tablet over PC as their replacement. The combination of basic functioning of a PC coupled with affordability is turning the tide favourably towards Tablet PC."

While Mr. Anwar Shirpurwala, Executive Director, MAIT said, "The overall growth of the Tablet industry is impressive, however, the decline in the growth of PC is a matter of concern which is growing by only 5 per cent but it is also a reality. The growth of PC industry is crucial, as the country still has very low PC penetration."

Some salient findings of the 2012-13 Study are given below.

The Notebook Market:
The Notebook sales posted a muted growth rate of 10% this fiscal compared to 22 per cent rate in the last year. This growth was driven by House-Hold (HH) segment that accounted for about 61% of the total Notebook sales and registered a growth of 14 per cent during 2012-13 over the previous year.

'SEC C' continues to gain its stronghold in Notebook segment contributing around 29 per cent of the notebook sales and posting a growth of 90% over last year. SEC A and B consumers seem to have restricted the purchase as they recorded a growth of 1 per cent and 5 per cent respectively over the last year.

Notebook sales among Establishments during 2012-13 ended with a rise of 3 per cent.The growth is mainly accounted by Government sector that recorded a rate of 38 per cent over last year.

Netbook sales stood at 0.96 lakh unit; the market has gone for a major decline of 68 per cent over the previous year. The decline is underlined by both the HH and Business segments showing a negative growth of 74 per cent and 64 per cent respectively over previous year.

The Desktop Market:
The Desktop market is driven only by HH segment as it grew at 14 per cent over previous year. Household contribution to the Desktop market has increased from 53 per cent in 2011-12 to 59 per cent in 2012-13.

The Businesses sector posted a negative growth of 13 per cent over previous year majorly because of steep decline in large enterprises and a declined growth of 53% over last year. However, SMB regained its composure and posted a positive growth of 49 per cent.

The top four metros, accounted around 28% of the total desktops purchased and the Class B cities accounted for 12 per cent of the market. Consumption in top four metros went up by 3 per cent, while in Class B cities it was a 5 per cent decline. In smaller cities, the only positive growth driver posted a growth of 9 per cent with contribution increasing from 59 per cent to 60 per cent.

The Tablet Market:
Tablet PC witnessed a massive growth figure of 424 per cent. The sales for 2012-13 stood at 1.9 million units as against 0.36 million units in 2011-12.

The Servers Market:
During the year 2012-13, server sales registered a decline of 2 per cent over the last financial year and it stood at 89,075 units in the current year.

The Peripherals Market:

Overall printer sales continued to decline albeit marginally at a rate of 1% during 2012-13 over the last fiscal year. The sales at 2012-13 stood at 2.93 million (29.3 lakh) units.

Among printers, Laser jet printer is the only segment where sales grew positively and the growth rate was around 14 per cent over last fiscal year. The consumption went to 1.57 million units from 1.38 million (13.8 lakh) units.

Inkjet printer sales continued its downward spiral with a negative growth of 9 per cent over last year. The sales figure stood at 10.83 million (108.3 lakh)owing to the decline of HH segment at 11 per cent over last year. The establishment segments fell by 2 per cent.

Dot-matrix printer sales took a free fall as it posted a negative growth of 31 per cent over last year. The sales figures cut short to 0.27 million (2.7 lakh) units in 2012-13 from 0.39 million (3.9 lakh) units in 2011-12.The UPS market sold at 2.53 million (25.3 lakh), at a decline of 1 per cent. The decelerated growth in establishment segment was the main reason as it slipped at 16 per cent over last year. The HH segment grew by 4 per cent in the same period.

The Internet Entities:

The number of active Internet entities posted 17.6 million in March 2013, growth of 11 per cent over March 2012.

Internet penetration in the 22 cities was 65 per cent among businesses and 35 per cent among households.

Dial up contributed around 38 per cent of the total internet connections in establishments as broadband contribution stood at 22 per cent. The other mode of connections such as Leased lines and Data card contribution stood at 20 per cent and 17 per cent respectively


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